Getting budget for a product coach
Most of my clients get their coaching partially or fully reimbursed by their companies. Here are the benefits for a company to invest in product coaching:
1. An expert in your corner
Gabrielle Bufrem is a fractional CPO and Product Coach. She has coached and trained product people from Google, Facebook, Amazon, Roblox, Adobe, Whatnot, Warmly, etc. She also runs a course on Building Impactful Products on Maven.
Previously, she was the Head of Product at Little Otter Health - a mental health for kids startup that raised over 22M. During her time at Little Otter, Gabrielle increased LTV by 40% and improved conversion by 70% by making diligent decisions about what to focus on, what to build, and what not to build.
Gabrielle has trained hundreds of Product Managers from startups to Fortune 500 companies for over four years through Mind the Product. She is a speaker in conferences around the world where she talks about product leadership, decision-making, and building impactful products. You can see some of her talks here.
Before Little Otter, Gabrielle worked for Pivotal Labs (acquired by VMware). She was part of the seed team that opened their office in Paris where she worked with Renault on their connected car and Orange on their assistance hub. She also worked for their office in Singapore where she worked with the Port of Singapore and rebuilt Singapore Airlines mobile apps (android & iOs). She then moved to San Francisco where she and her team were responsible for unifying seven marketplaces into one to embody the Tanzu brand.
Before Pivotal, she was the first PM in the Au Pair division of Education First where she built a new application system for families and au pairs with an underlying matching algorithm to match host families and au pairs based on personality. The algorithm led to a reduction of 20% in the un-match rate.
Gabrielle is originally from Brazil. She speaks four languages fluently (Portuguese, English, French, and Spanish) and has lived across South America, Europe, Asia, and now currently lives in New York City. She loves advising startups, coaching product teams, giving keynotes, and writing about product. You can read more about her background and services here.
2. Your goals and the company’s goals are what matter most
Courses are excellent, and the conferences are inspiring. Gabrielle even teaches a course on Building Impactful Products and speaks in podcasts and conferences around the world, but the power of these is much more limited than having a product coach. The real power of a coach is to be work 1:1 on the goals we’ve set that align with the individual and company’s priorities.
Gabrielle will run an assessment at strategic points to showcase progress and align the work she’s doing with the core goals the company has for that individual. Her “key results” as a coach are to make everyone she coaches more empowered to be or become a product leader.
3. Proven methods, templates, and frameworks from years of building products and product people across 9 industries and 3 continents
Gabrielle’s coaching focuses on:
Getting to product-market fit
Product strategy
Product vision
Product discovery
Stakeholder management
Prioritization
Coaching and managing product people
Empowering product teams
Time management for leaders (urgent vs important)
Get access to all of the most relevant methodology (including extremely helpful templates and frameworks) that will transform your product organization. Learn from what worked well, what did not, and hear actionable feedback on how to make product discovery, product strategy, and product vision work effectively together.